Client: Alibaba

Work (Scope): Creative Design, Construction, Multimedia

Project Time: August 2024

Through the theme “Party Spirit + Alibaba,” the exhibition conveys the vision of “A Bright Alibaba,” shaping the Party culture brand. Our design envisioned a “Journey of Light” visitor route to express how the Party’s spirit guides Alibaba’s growth. Functionally, the space serves as a versatile venue for exhibition, learning, education, and events, creating a comprehensive Party spirit exhibition environment.