Client: Tmall Global

Scope of Work: Creative Design, Construction, Operations
Project Time: November 2024

From November 5 to 10, Tmall Global appeared at the 7th CIIE with nearly 100 overseas brands and over 100 global product debuts. On the design side, we created a themed space for “My Global New Discovery,” building an immersive experience around three differentiating pillars of international offerings. Operationally, we delivered 40+ stage sessions within three days while maintaining stable day-to-day booth operations, enabling Chinese consumers to access global products with zero distance and minimal latency.